Abandoned Cart Email 101 – A Step By Step Guide

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Before we get to the nuts and bolts of how to tweak abandoned cart email templates, we have written an excellent blog post about it here.

In the blog post above, we have given our most successful abandoned cart email campaigns. By all means, go ahead and copy these emails to your campaigns and test them!

What is Abandoned Cart Email?

When people abandon their shopping carts on your online store, abandoned cart emails are sent to bring them back to complete their purchase.

Once you install PoaCart, it comes with 3 pre-configured abandoned cart email templates that you can edit to suit your needs.

In most cases, you can use the default emails as they are provided. If you need to edit them, it’s a breeze, you only need a few minutes to get it done.

To edit your abandoned cart emails:

1: Click “Cart Recovery Emails” > “Automated Email“.

Email menu

2: Under “Abandoned Cart Email Campaign“, “Edit” the email you want to customize:

Abandoned cart emails

3: You can now make changes to customize the emails:

Abandoned cart email editor

The email templates make it pretty easy to customize them to suit your needs. Once you are happy with each email, click “Send Test” to send a copy to your mailbox to make sure you like the way it looks.

How to schedule abandoned cart emails

The default schedule for the emails is:

  • Email #1: 60 Minutes
  • Email #2: 24 Hours
  • Email #3: 45 Hours

We recommend you keep these defaults. Especially when you combine abandoned cart emails with Messenger and Push campaigns, it’s important to make sure all the messages are not fired at the same time.

Even though you’ll still catch some of the slower buyers still in their buying process with the first email at 60 minutes, the faster you can reach cart abandoners, the higher the chances you’ll convert most of them to completed sales.

So should you give them a discount in the first email?

The idea is to catch them while they are still in the “buying mode” when they are most likely to complete the sale. A discount is a compelling reason to bring them back to complete their purchase. Especially when they realize the discount will expire soon – scarcity.

The trade-off at 60 minutes is likely to make you more money than waiting later. Test your campaigns and make this judgement call!

That’s all there is to it!

Remember to follow the tips on this excellent blog post about it here.

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