If you are reading this, it means you probably do business in the European Union – whether you are physically located there or not. It also means that you care about the privacy of customers.
This article gives you some highlights to consider to make sure you are fully compliant with GDPR.
What is GDPR?
The GDPR is a piece of legislation that went into effect on May 25, 2018, for strengthening laws for data protection for everyone residing within the European Union (EU).
GDPR applies to all organizations within the EU that process personal data. It also applies to any other organizations anywhere in the world that processes the personal data of people within the EU.
This means if you store or analyze any personal data for people in the EU, GDPR affects you. For instance, maybe they signed up for your email newsletter, or they visited your site and you tracked them that way. Then they have the following rights:
- The Right to Be Informed – They have the right to be informed how their data is to be used.
- The Right to Object – They must explicitly give consent before any data is to be used. They have the right to object to the use of their data, and the right to withdraw the consent.
- The Right to Data Portability – They have the right to see the information you have on them, whenever they request it.
- The Right to Rectification – They have the right to rectify this information. You must rectify it whenever they request it.
- The Right to Be Forgotten – They have the right to have their information deleted whenever they request it.
How to stay GDPR-compliant
2: Pre-checked widget or not?
Facebook Messenger’s extremely high engagement makes it one of the best marketing tools you can have. When this is coupled with PoaCart’s single click subscription enabled by the Add to Cart Widget and Discount Widget, its potential is tremendous.
GDPR regulates the use of pre-checked checkboxes for subscribing visitors on your store. Don’t worry – depending on your store layout and configuration of the Messenger Widget, you can still be 100% GDPR compliant.
However in some cases, you might need to have your widget un-checked by default. If you need to get this done, please contact us on the in-app chat and we’ll help you get it un-checked.
3: Use a cookie notification bar
When a page loads for the first time, you should display a message informing your visitors what actions they can take to consent to your using of cookies.
You can use a free tool like Cookie consent for this.
4: Honor update and honor removal requests
Back to the checklist above – always honor update and removal requests from your customers.
5: Only use GDPR-compliant tools
If you use any third party tools and apps, make sure they are GDPR compliant.